The Pro Kabaddi League (PKL) is gearing up for its highly-anticipated 11th season with a groundbreaking fan engagement campaign that sets a new benchmark in how a league champions a fan-first approach.

The ‘Define Your Team's Superpower' initiative, spearheaded by Mashal Sports, marked a groundbreaking moment as fans, for the first time, were invited to vote and share their opinions and views to define the PKL Season 11 campaign. Fans voted for their team’s superpower to win in the Battle of Breath, generating an overwhelming response that shaped the season’s promotional campaign across television and digital platforms.

Fan Engagement Reaches New Heights

The campaign's success is evident in the staggering numbers. The impact was substantial with over 500k total votes and more than 700k total interactions. The campaign's reach was particularly impressive, with the Pro Kabaddi handle alone achieving a remarkable 9M+ total organic reach. These figures underscore the campaign's effectiveness in engaging and mobilizing a vast audience & setting the stage for what promises to be another exciting PKL season.

Teams Embrace Their Superpowers

Each PKL team now has a defined superpower that would help them win in the “Battle of Breath”, voted by the fans themselves:

Bengal Warriors: Unity

Bengaluru Bulls: Strength

Dabang Delhi KC: Boldness

Gujarat Giants: Courage

Haryana Steelers: Determination

Jaipur Pink Panthers: Relentless

Patna Pirates: Invincible

Puneri Paltan: Surprise

Tamil Thalaivas: Fearlessness

Telugu Titans: Resilience

U Mumba: Stealth

UP Yoddhas: Endurance

These superpowers reflect each team's unique playing styles and fan perceptions, giving fans unprecedented influence over the action.

Ritesh Deshmukh Leads Thrilling Promotional Campaign

Star Sports, the official broadcaster of the Pro Kabaddi League (PKL), unveiled its first campaign film for PKL Season 11, featuring acclaimed actor Riteish Deshmukh. The tournament's promotional film, crafted in a jungle setting, will be released in multiple languages including Hindi, Marathi, Telugu, Kannada, and Tamil.

In this captivating promo, Riteish embodies a lone warrior, exemplifying the superpowers voted for by fans in the recent contest. He showcases the stealth of U Mumba and the element of surprise, characteristic of Puneri Paltan, as he navigates through dangerous predators. This vivid portrayal serves as a powerful metaphor for the sharp instincts, speed, and mental toughness that define kabaddi champions.

The film masterfully captures the heart-pounding essence of kabaddi, immersing viewers in a world where each move is a battle, and every decision could mark the difference between triumph and defeat.

Watch the video here

Commenting on his involvement, Deshmukh said, "Kabaddi is a sport that is woven into the fabric of our culture, and being a part of this campaign is an absolute honour. The intensity and pride we captured in the film reflect the warrior spirit of kabaddi players – fierce, fearless, and ready to face any challenge. PKL has become a national sensation, and I'm sure this season will take that excitement to another level."

As the teams gear up to clash on the mat, fans across India eagerly anticipate witnessing these fan-defined superpowers in action. From the stealthy manoeuvres of U Mumba to the surprising tactics of Puneri Paltan, each team's unique strength promises to add an extra layer of excitement to the matches. With its distinctive blend of traditional sport and modern entertainment, enhanced by these team-specific superpowers, PKL Season 11 is poised to set new benchmarks in Indian sports entertainment.

The Pro Kabaddi League Season 11 will be broadcast live on the Star Sports Network and streamed on Disney+ Hotstar from October 18.

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